New visual identity for Rhino Sanctuary Namibia

Across the world, the population of white rhinos is under immense pressure from poachers, and they are now at great risk of extinction.

To counteract this, Rhino Sanctuary Namibia has been established. The goal is to save the white rhinos and ensure their existence in the future.

For the project, we have created a visual and communicative identity that has been implemented across various platforms. An identity that has won an international design award at the iF Design Awards 2024, which we are immensely proud of.

In addition to the visual identity, we have also designed a website and initiated a social media campaign aimed at bringing the project to life and raising awareness about it.

The keywords that frame the identity are:

– Integrity
– Consideration
– Security
– Professionalism
– High-end

These keywords are consistent throughout the entire identity – both in terms of colours, typography, logo design, textual communication, and key visuals.

The cornerstone of developing the visual identity is the rhinoceros, Namibia, and the surrounding nature. Therefore, natural earth tones have been chosen to create a consistent tranquility in the identity.

The logo design is by no means arbitrary. It is based on Namibia and the outline of the country on a map (the central part of the logo), which then forms a rhinoceros.

Regarding the textual communication, there is a strong focus on conveying that this is a serious and ambitious project aiming to make a difference.

The language is therefore encouraging and ‘to the point’ – for example, by asking questions to the reader, using facts, and employing catchy headlines. The reader is thus encouraged to take action – either by wanting to read more, donate, become a member, or get in touch, and there is always a clear call to action.

To bring the project to life and create awareness around it, we have activated the brand across various platforms, including merchandise, website, and social media.

All merchandise (tote bags, pins, certificates, folders, vouchers, etc.) is actively used in the project. This means that when new partners join Rhino Sanctuary Namibia, they receive a merchandise package, which is part of the concept and network they get to be a part of. While supporting the project, they also receive some high-quality material that makes the experience a bit more special.

Furthermore, we have designed a website that gathers all information about the project, how to donate, how to become a member, and more. At the same time, we have launched a social media campaign to spread the message and drive traffic to the website.