Hybel
Challenge and solution
The statement from Michael Mortensen, founder of Hybel, was clear: “I’m starting to build prefab houses again, and Superego is going to be our agency!” This declaration came during a meeting with Superego in the fall of 2015. Michael, known not only as the founder of Hybel but also as the driving force behind successes like FM Søkjær (later Huscompagniet), CASA, and M+, kickstarted a fantastic journey of growth and a long-lasting partnership between Hybel and Superego.
As the lead agency, we have acted as a close sparring partner and a ‘virtual marketing department’ right from the start, developing elements such as the name, identity, communication platform, website, campaigns, and visibility across all channels from print to online – from web banners to construction signs. The close relationship and the multitude of graphic and communication tasks that have been accomplished over time in close collaboration between Hybel and Superego testify to a successful and value-creating constellation. Today, Danes are familiar with the name Hybel and know what the company stands for.
“Superego has been with Hybel as our creative partner from the very beginning of our company. Personally, I have worked with the team at Superego for several years and highly value them as a sparring partner in creating content and campaigns that align with Hybel’s marketing strategy. Their high level of service, expertise, creativity, and a good balance between delivering exactly what the customer wants and challenging ideas have been instrumental in our success.”
Marika Hessel Brodersen
Marketing manager
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