Frederik Vesti

Brand identity

The young Danish motorsport talent, Frederik Vesti, has chosen us to create the brand he needs to make it all the way to Formula 1.

As a racing driver, the road to the top requires more than just speed. Investors, sponsors, fans, and racing teams must also find Frederik appealing – both on and off the track.

We have utilised our experience and insights in marketing and branding to create a unique brand identity for Frederik, one that aligns with his DNA – both as a person and as a racing driver.

Based on the new brand identity, we were also chosen to design and build a unique digital universe.