Frederik Vesti

Brand identity

The young Danish motorsport talent, Frederik Vesti, has chosen us to create the brand he needs to reach all the way to Formula 1.

As a racing driver, the road to the top requires more than just speed. Investors, sponsors, fans, and racing teams must also find Frederik attractive and appealing both on and off the track.

We have utilized our experience and insights in marketing and branding to create a unique brand identity for Frederik, one that aligns with his DNA – both as a person and as a racing driver.

Based on the new brand identity, we were also chosen to design and build a unique digital universe.