Frederik Vesti
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Visual brand identity for racing driver Frederik Vesti
The young Danish motorsport talent Frederik Vesti chose Superego to create the brand he would use to build his profile.
Vesti’s dream is to make it all the way to Formula 1. To get that far, his brand must be in place – and it must naturally reflect his vision and dreams for the future, ensuring that investors, sponsors, fans, and racing teams see Vesti as an attractive partner.
With our experience and expertise in marketing and branding, we have created a unique identity for Vest, which is now an established brand. The visual identity aligns with both his DNA as a person and as a racing driver.
Superego has maintained a long-term collaboration with Vesti, resulting in the design and production of a website, a hero video for the webside, and a perfume advertisement.
Superego podcast: A strong brand that paves the way to Formula 1
What does it take to become the best racing driver in the world? In this episode of our podcast (in Danish only), we dive into the journey to Formula 1 with racing driver Frederik Vesti and his manager Dorte Riis Madsen.
Together with Project Manager and Partner Mike Kaspersen, Frederik and Dorte discuss the importance of a strong brand, how to attract the right sponsors, and the challenges that must be overcome to reach the absolute elite of motorsport.
Vesti x AMG Thrill perfume campaign
In the spring of 2024, Mercedes-Benz launched their perfume series AMG Thrill with Frederik Vesti as the front face. The series consists of a trilogy of three different fragrances, all inspired by motorsport.
We managed the entire process, from idea and concept development to the production of the video.
Creating a personal brand
We were tasked with creating a brand that strengthens Frederik Vesti – both as a person and as a racing driver. Frederik has been positioned as a personal brand, and we have ensured a consistent narrative across all communication and design elements across platforms and media.
The colors “Winner Gold” and “Racing Green” are Frederik’s personal favorites and were incorporated into the design. This has resulted in an exclusive look that reflects high quality – essential elements for Frederik in his career as a racing driver.
In addition to defining the color palette, fonts, and overall aesthetic, we also designed the logo, built and coded the website, and produced multiple videos for use on both the website and social media.
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